Sevenraj's unique obsession with Red & White colour

About number seven, he is fluent in seven languages – English, Hindi, Malayalam, Kannada, Telugu, Tamil and Marathi. His red coloured mobile phone has a number that ends in 007. The number plate of his car reads 7777. He wears a shirt with seven buttons in that. He didn’t stop there – he added one more obsession that is of red and white colour.

He started red and white combination just for the promotion of his business in 1980.  ‘It was nothing but a publicity stunt to promote my new business – a real estate agency named Sevenraj Estate Agency,’ he laughs. ‘Eventually people started noticing me and recognising me by my outfit,’ Sevenraj added. ‘Initially, I didn’t realise that I was getting obsessed; I was just enjoying it. But once I added red shoes to my collection, I started filling my wardrobe with red and white shirts.

From that time I wanted everything red and white,’ he said. His house Red and white combination works for him- it opens with the red and white gate of his red and white painted house in Bangalore, the living room has a red and white sofa and armchairs. The table is red and white, the drapes in red and white checks, except for the television, fan, flower pot, windows, frames and everything is in shades of red and white. Severnraj’s wife Pushpa, who wears red and white sari, said: “I known him from our childhood- he would always be in white clothes. But when he started his business, he added red. I thought it was weird, even irritating.

But when he convinced me I look good in red and white sari, I started enjoying the colour combination.” Sevenraj and Pushpa decorated their house with these two colours only, a red blender in her red and white kitchen, Pushpa says they are constantly looking for products in the two colours to add to their collection. From dining table mats to lighting fixtures, every single thing in the house is in red or white including the toothpaste.


He got named in Limca book of records for his obsessions. Does Pushpa feel embarrassed with his obsessions?  “No, nothing like that. I also enjoy the same, I like his company always and I have become a part of this. It is not an obsession for me it has become a daily routine.”

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